September 19, 2016

CA?c hA�nh tha��c marketing online

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CA?ng va��i sa�� phA?t tria�?n ma??nh ma?? ca��a internet, th?�??ng ma??i A�ia��n ta�� A�ang lA� xu h?�a��ng kinh doanh chA�nh ca��a cA?c doanh nghia��p. A?a sa�� cA?c khA?ch hA�ng khi mua sa??m sa?? cA? xu h?�a��ng lA?n ma??ng tA�m kia??m thA?ng tin, tA�m hia�?u sa??n pha?�m vA� nhA� cung ca??p. A?A?y lA� c?? ha��i A�a�? cA?c doanh nghia��p A�a�? cA?c doanh nghia��p tia??p tha�� vA� xA?y da��ng th?�??ng hia��u ca��a mA�nh qua ha�� tha��ng website. Marketing online cho doanh nghia��p kha?? nA?ng t?�??ng tA?c cao va��i nhia�?u khA?ch hA�ng, cA? tha�? da�� dA�ng A�o l?�a�?ng hia��u qua?? vA� da�� dA�ng cho via��c qua??n lA?, thay A�a��i A�a�? phA? ha�?p va��i cA?c khA?ch hA�ng khA?c nhau. D?�a��i A�A?y lA� ma��t sa�� hA�nh tha��c marketing online mA� ba??n nA?n bia??t.

CA?c hA�nh tha��c marketing online

1. Qua??ng bA? thA?ng qua cA?ng ca�? tA�m kia??m (SEM, SEO, Adwords).

SEM lA� via??t ta??t ca��a ta�� Search Engine Marketing A�?�a�?c hia�?u lA� qua??ng cA?o thA?ng qua cA?c cA?ng ca�? tA�m kia??m mA� cha�� ya??u lA� Google. Google hia��n nay lA� ma��t cA?ng ca�? tA�m kia??m A�?�a�?c A�a sa�� ng?�a�?i sa�� da�?ng internet dA?ng khi ca?�n tA�m kia??m. Khi khA?ch hA�ng tA�m kia??m cA?c sa??n pha?�m, Google sa?? A�?�a ra ma��t danh sA?ch cA?c website, cA?c trang web va�? sa??n pha?�m A�A?. Khi khA?ch hA�ng truy ca?�p vA�o website ca��a ba??n thA� c?? ha��i bA?n hA�ng ca��a ba??n sa?? tA?ng lA?n.

SEM hia��n nay cA? 2 hA�nh tha��c lA� SEO vA� Google Adwords.

SEO hayA�Search Engine Optimization cA? nghA�a lA� ta��i ?�uA�hA?aA�cA?ng ca�? tA�m kia??m. A?A?y lA� quA? trA�nh ta��i ?�u cA?c na��i dung vA� hA�nh tha��c ca��a website nha?�m tA?ng tha�� ha??ng ta�� khA?a ca��a website trA?n danh sA?ch ka??t qua?? tA�m kia??m ca��a Google. Tha�� ha??ng ta�� khA?a ca��a ba??n cA�ng ga?�n Top 1 thA� kha?? nA?ng khA?ch hA�ng truy ca?�p vA�o website ca��a ba??n cA�ng cao.

Google Adwords hay AdvertisementA� keywords cA? nghA�a lA� qua??ng cA?o ta�� khA?a. A?A?y lA� hA�nh tha��c qua??ng cA?o tra?? tia�?n A�a�? website ca��a ba??n xua??t hia��n a�Y ka??t qua?? tA�m kia??m. Khi cA? ma��t khA?ch hA�ng click vA�o qua??ng cA?o ca��a ba??n, Google sa?? thu ma��t khoa??n phA� nha??t A�a��nh. CA?c qua??ng cA?o ca��a Google Adwords th?�a�?ng xua??t hia��n a�Y A�a?�u, cua��i vA� bA?n pha??i trang ka??t qua?? tA�m kia??m.

2. Qua??ng bA? ma??ng xA? ha��i (Social Marketing).

CA?c ma??ng xA? ha��i hia��n nay A�ang cA? sa�� phA?t tria�?n nhanh chA?ng. ??a��c tA�nh cA? h??n 3 ta�� ng?�a�?i dA?ng cA?c ma??ng xA? ha��i khA?c nhau facebook, google plus, youtube, instagram, twitter..??u A�ia�?m ca��a hA�nh tha��c marketing nA�y lA� kha?? nA?ng t?�??ng tA?c ma??nh ma?? va��i khA?ch hA�ng so va��i cA?c hA�nh tha��c marketing truya�?n tha��ng.

CA?c doanh nghia��p cA? tha�? sa�� da�?ng cA?c video, hA�nh a??nh A�a�? ta??o sa�� quan tA?m vA� thu hA?t l?�a�?t xem, bA�nh lua?�n ca��a khA?ch hA�ng nha?�m ta??o sa�� lan truya�?n A�a??n ma��t l?�a�?ng la��n ng?�a�?i dA?ng. HA�nh tha��c marketing nA�y cA�ng cA? giA? thA�nh ra?� phA? ha�?p va��i ra??t nhia�?u doanh nghia��p.

3. Qua??ng bA? qua th?� A�ia��n ta�� (Email Marketing).

Va��i 144 ta�� email A�?�a�?c ga��i A�i ma��i ngA�y trA?n kha??p tha?? gia��i, email marketing A�ang lA� ma��t hA�nh tha��c marketing hia��u qua?? A�?�a�?c cA?c doanh nghia��p la��a cha�?n cho chia??n l?�a�?c marketing ca��a mA�nh. Ba??n cha�� ca?�n xA?y da��ng ma��t database cha??t l?�a�?ng cha��a cA?c email ca��a khA?ch hA�ng vA� xA?y da��ng na��i dung ha??p da?�n, tha�?a mA?n khA?ch hA�ng. HA�nh tha��c marketing nA�y nhanh chA?ng vA� tia??t kia��m cA?ng sa��c, chi phA� h??n so va��i cA?c hA�nh tha��c marketing khA?c.

4. Qua??ng bA? lan truya�?n hay qua??ng bA? ma??ng ca��ng A�a��ng (Vital Marketing).

Vital Marketing lA� hA�nh tha��c marketing ta?�n da�?ng sa��c ma??nh lan truya�?n tin ta��c trong ca��ng A�a��ng. Vital marketing A�?�a�?c tha��c hia��n thA?ng qua ma��t bA�i via??t, video, topic…trA?n cA?c dia��n A�A�n, blog, chat room…Khi ma��t ng?�a�?i ca??m tha??y na��i dung ba??n chia sa?� lA� ha�?u A�ch vA� cha??t l?�a�?ng thA� ha�? sa?? chia sa?� cho nha�?ng ng?�a�?i khA?c. VA� nh?� tha??, na��i dung ca��a ba??n sa?? A�?�a�?c chia sa?� A�a??n ra??t nhia�?u ng?�a�?i.A�Vital Marketing cA? tha�? ta??o raA�sa�� lan ta�?a vA� a??nh h?�a�Yng vA? cA?ng sA?u ra��ng na??u nh?� cA? sa�� A�a?�u t?� A�A?ng h?�a��ng ca��a cA?c doanh nghia��p.

DA?ng tha�� mia��n phA� pha?�n ma�?m CRM Pipeline

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